It’s about time! Thursday night we had the pleasure of attending the New Belgium Brewing Florida Launch Party over at Florida Distributing Company and sampled a couple of the crafts that will start hitting our store shelves today. That’s right, today! Most of you will recognize the crowd favorite, Fat Tire Amber Ale, and perhaps their IPA, Ranger—but you should also be on the lookout for Sunshine Wheat, Trippel Belgian Style Ale, SHIFT Pale Ale in cans and their Lips of Faith limited release series brews.

All of these crafts, aside from SHIFT, will be coming in in 22oz bomber size bottles for the first round shipment. You can expect to find them this week in 120 of our stores across the state—but shop quickly, because we are expecting them to sell out fast! New Belgium is predicting 60% of their Florida sales to be in Fat Tire alone. Anyone who has tried this one, outside of Florida (until now), knows just how delicious this biscuity-malty beer is, so you don’t want to miss out on the first round shipment.

Kim Jordan, Founder of New Belgium, said Thursday at the Florida launch party that “’Super excited’ is the word, or the phrase, of the day here,” and it truly was!

Kim Jordan

Just why is ABC so excited about New Belgium finally arriving here in the Sunshine State? Chris Larue, ABC’s Merchandising & Inventory Planning Manager, says “People have been asking for us to get this beer for years! It’s the most sought after craft beer that (until now) hasn’t been available here. We can’t wait.” No longer will you have to cross state lines to get a taste of Colorado’s most well-known brews! Be sure to stop by your neighborhood ABC to grab a bottle (of each!) today—we promise you won’t be disappointed.

Cheers!

Meghan & Hannah